Resort Badú

Location:

Puerto Escondido, Mexico

Project type:

Butique Resort

Services provided:

Brand Narrative & Vision

Brand Identity Development

Website Design & Development

Digital Marketing

Social Media Strategy

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Resort Badú is a tranquil resort located in the heart of Puerto Escondido, Mexico. The resort has 25 individually designed bungalows, each having a small pool, a private garden, and an outdoor bathroom. The property also provides guests with a fully equipped outdoor gym and a large swimming pool surrounded by a jungle, creating a calming and luxurious vibe. There are also daily morning group yoga sessions and one-of-a-kind spiritual sauna rituals offering a truly transformative experience, making it an even more special place. To complete the retreat, guests can enjoy the delicious Mexican cuisine along with a variation of different handcrafted cocktails that combine traditional Mexican flavors with a modern touch.

For this project, the primary goal was to create a casual brand identity that evokes feelings of nature and free spirit. The brand's logo incorporates two iguanas that live on the property, providing a unique backstory symbolizing harmony and connection with nature. The color palette features dark and light green that reflect the jungle surroundings, enhancing the overall sense of tranquility throughout the brand.

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